Steadfast Finances

 Advertising         5 comments

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I consider myself fairly immune to the persuasioneering techniques of modern day advertising.
The buy me, but wait there’s more, buy one get the second at half price hard sale SOPs are outdated and they work about as well (at least on me) as penicillin works as well on a superbug …

 Advertising, Consumer Education         5 comments

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It’s not exactly mind blowing to find that people are less trusting post Great Recession when you consider that most everyone is poorer, the stench from the political cesspool that is Washington DC grows by the day, and few people (if any) actually know what happened with all the bailout …

 Advertising, Banking, Financial Crisis         14 comments

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I’ve been asking for months now: why haven’t credit unions and small regional banks created a nationwide “Anti-Too Big To Fail Bank” advertising campaign for the sole purpose of taking market share?

Why haven’t they capitalized on this incredible marketing opportunity to draw upon the public’s resentment for fat cat bankers …

 Advertising, Consumer Education         9 comments

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Occasionally, there is that one ad agency that just seems to know what the people want to hear.
The companies/organizations mentioned below, along with their ad agencies, combined forces to put together that perfect advertisement that sticks in the head of (potential) consumers or reinforces their brand dominance to the point …

 Advertising, Humor, Investing 101         9 comments

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Leave it to Colbert’s crack team of writers and producers to catch weeks of targeted advertisements and distill them into an easily observable trend. This time, it’s gold coin and bullion distributors (e.g. resellers) advertising on conservative news sources cleverly designed to make more money off the retail investor by …

 Consumer Education, Saving Money         13 comments

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I’m fascinated by the consumerism trend of acquiring stuff. Somehow, consumer psychologists and advertising geniuses the world over have joined forces and sought to convince all of us that it’s in our best interests to buy “stuff.”
Regardless of whether they tapped our false belief that acquiring goods will boost our …

 Advertising, Humor         4 comments

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I’ve routinely tweeted how ludicrous it is that modern mainstream media picks up one scary story (think Swine Flu) or an infamous scandal (think Tiger Woods “transgressions”) and beats it to death with weeks of value-less coverage.
Look, I realize that times are tough and even the paparazzi have to eat, …

 Advertising, Consumer Education         No comments

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Being that Americans are fast paced, timeline driven people, there is nothing that pisses us off more than a delayed flight plan. Especially during the holidays!
The scenario usually starts off the same way…
The airport is packed. It takes 2 hours to get through security. You had to mail your favorite …

 Advertising, Small Business         2 comments

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I caught a very impressive interview on CNBC today with small business owner Bill Dieruf of Dieruf Hardware. His message was fairly simple, but highly effective:
Know the difference between management, and marketing.
You might have noticed over the last year that many major brand names are advertising for the …

 Consumer Education, Public Awareness         2 comments

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NPR has a fascinating report on a Starbucks owned coffee shop which has completely ditched any association to the Starbucks franchise.
No human sized Starbucks logo on the windows. No logos on the coffee cups.
No mention of Starbucks whatsoever.
Just a Plain Jane, “15th Ave. Coffee & Tea” sign posing …

 Consumer Education, Frugal Living, Saving Money         11 comments

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I’ve officially had my fill of advertisers reminding me — and all of you — that we’re all too dumb to lose weight or live a healthy lifestyle on our own.
The ironic part is after the 15 second “identify with me” hard sell spiel is over, we’re misled into believing …

 Public Awareness         4 comments

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Texas hedge fund manager Bill Perkins dropped $80,000 — of his own money — to take out another full page ad in today’s New York Times.
Why?
To ask simple, potentially inflammatory, questions about the use of the TARP bailout funds.
Here are the questions to date:
Question #1: Does anyone else find it troubling that a …