The following is a guest post.

While many long-standing companies are struggling to grow during the economic downturn, certain companies are growing exponentially as a result of innovation and satisfying consumer demand.

Ideeli

Ideeli is currently the fastest growing retail business in the US, according to INC.’s data. Ideeli experienced a 40% growth in 2011. Ideeli is a website devoted to offering users deals on various products and services. The website’s popularity has resulted from its ability to offer consumers 40 to 80 percent discounts on products. It has specifically catered to those interested in fashion, but struggling to afford it.

Solazyme

INC reports that Solazyme is the second fastest-growing company in 2011. This is a company that specializes in the conversion of plant sugars into renewable oil. This company has been hugely successful in light of the rising gas prices and growing concerns over the effects that carbon emissions produced by the burning of fossil fuels have on the environment.

C2C Outdoor

The third fastest growing company, according to INC., is C2C Outdoor. They are an advertising and marketing company that specializes in out-of-home specialty shops. This company is achieving success as a result of its reputation for flexibility, which has allowed it to make rapid changes in response to changing business climates.

Many businesses are concerned over whether they can they can protect their assets from unexpected loss, such as after a lawsuit or a store fire. Those companies that are the most successful not only manage to create products that effectively meet consumer demand, but are also smart with their assets.