Steadfast FinancesGoogle Finally Beginning to Crackdown on SEO Manipulators

Google Finally Beginning to Crackdown on SEO Manipulators

Filed in Advertising 3 comments

Looks like Google is finally beginning to crackdown on the search engine optimization (SEO) experts hellbent on making their client’s content appear more valuable than it intrinsically is to Almighty Google.

But, where SEO giveth… Google taketh away.

This is big business, on the order of millions, perhaps billions, in lost revenues by not being on page #1 of Google’s search results, so don’t expect the search algorithm experts to sit idle. This isn’t over by any stretch of the imagination and adaptations will be made.

But we can only hope Alexa gets off their assets and responds in kind by nailing the sites who are similarly gaming their ranking system.


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Posted by CJ   @   27 February 2011 3 comments
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3 Comments

Comments
Feb 27, 2011
6:44 pm

IMHO there is nothing wrong with SEO, yet Google’s business model is they want people to do SEM (pay for ads) than appear naturally. It can be said there really isn’t any “white hat” SEO, anything you are doing can be viewed as trying to game the system. After all, many businesses are based upon being found within Google and unfortunately rely on them.

There have also been reports of legit sites getting penalized, while “content farms” and site scrapers now getting better rankings than previous.

http://money.cnn.com/2011/02/25/technology/gaming_google/

Also with Google it’s a big joke with the web farms. Many of them use Google’s AdSense, so they have a vested interest in ensuring are kept somewhat high on the rankings.

Feb 28, 2011
12:00 pm
#2 Matt SF :

I hear you. Google has done a solid job of hedging their bets on people gaming their algorithm(s).

But with one of the founders (Larry Page) taking back the CEO position, I wonder if founder’s idealism — like funding “robots to the moon” like projects — will take precedent over revenues.

Mar 1, 2011
7:30 am

I think that you’re right, it will be interesting to see what Larry Page’s strategy will be on this. Personally I think it would be great if they really did challenge SEO experts, but I suspect that would cost Google too much money.

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