Looks like Google is finally beginning to crackdown on the search engine optimization (SEO) experts hellbent on making their client’s content appear more valuable than it intrinsically is to Almighty Google.
But, where SEO giveth… Google taketh away.
This is big business, on the order of millions, perhaps billions, in lost revenues by not being on page #1 of Google’s search results, so don’t expect the search algorithm experts to sit idle. This isn’t over by any stretch of the imagination and adaptations will be made.
But we can only hope Alexa gets off their assets and responds in kind by nailing the sites who are similarly gaming their ranking system.