Who uses Groupons?
Rich people. That’s who!
Okay, maybe not just rich people, but you may be surprised to learn that people who make major bank ($100k+ annual salary) are the heaviest users of daily groupon email alerts.
Then again, it should be no surprise at all that young people who make a lot of money want to keep as much of it as they can. So when they see a good bargain, either from a coupon/groupon or they’ve developed a preference for secondhand merchandise, they the pounce on it to avoid paying retail prices.
After all, folks like these didn’t pull all nighters in college to get a killer GPA or work 60+ hours a week at their small business to just give away their disposable income. These days, they want the most bang for the buck as possible.
What is surprising, at least to me, is that nearly half (48%) of all Groupons are being used by more affluent consumers ($70,000+). That’s several percentage points higher than traditional coupon super users, where 39% of affluent consumers ($70,000+) cut coupons the old fashioned way.
I guess frugality really is the “new black”.