Steadfast FinancesWhat Makes an Advertisement Unforgettable?

What Makes an Advertisement Unforgettable?

Filed in Advertising 5 comments

I consider myself fairly immune to the persuasioneering techniques of modern day advertising.

The buy me, but wait there’s more, buy one get the second at half price hard sale SOPs are outdated and they work about as well (at least on me) as penicillin works as well on a superbug like MRSA.

I’ve adapted, I’m immune, and by in large, 9 out of every 10 ads I see blend into the background.

However, there are those certain ads that strike a nerve so ingeniously that they’re unforgettable. I may not rush out and buy their product after seeing it — that rarely, if ever, happens — but I enjoyed the creativity of the advertisement so much that it stuck in my brain for years. Moreover, I want to see it so badly that I actively go searching for it on video sites like YouTube.

This should come as no shocker if you’re a serious loyalist to brands like Apple Computer, Coke, or Nike.

So for all you advertising and marketing gurus out there, take a lesson from Nike and learn how to capture Gen X and Gen Y’s attention.

Nike: Take It To the Next Level

First person shooter game enthusiasts should love this one.

My German friends always say that American advertisements aren’t anywhere near as cool as European ads. I might have to agree after seeing this one.

Nike: The Human Chain

How quick are you gonna get up?

Sounds cheesy, but so true in all aspects of life.

Nike: Bleed as One

Destroy egos. Starting with yours.

I admit, I’m a total quotes junkie, but many of these reminds me of the types of motivational quotes I used to hang in my football locker back in the day.

Nike: For Warriors

Perhaps its the unique nature of the commercial, or that someone finally capitalized on the visualization techniques athletes use where they take on a second identity when they enter the field of play.

Consumer psychologists say the best advertisements stimulate an emotional response, so if you feel the need to hit the gym or go jogging, don’t feel too badly.

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Posted by CJ   @   11 March 2010 5 comments
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Mar 11, 2010
1:34 pm
#1 Kyle C. :

Love the quote “Destroy Egos… starting with yours” kind of feel bad for the warrior who had to be a Venus fly trap though… not very threatening to look at.

Mar 11, 2010
2:04 pm
#2 Matt SF :

Yeah, I think that’s Torii Hunter, center fielder for the LA Angels. Probably sounded more intimidating in the script than it did on set.

Mar 11, 2010
4:27 pm
#3 wildstyle :

Isn’t the “Wake Up Call” an Adidas commercial?

Mar 11, 2010
5:28 pm
#4 Matt SF :

Thanks for catching that. Edits made. The video was labeled as Nike, but guess it pays to check the shirt logos.

Mar 12, 2010
10:59 am
#5 wildstyle :

No problem. The Adidas logo at the end of the commercial gave it away:-)

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