I consider myself fairly immune to the persuasioneering techniques of modern day advertising.
The buy me, but wait there’s more, buy one get the second at half price hard sale SOPs are outdated and they work about as well (at least on me) as penicillin works as well on a superbug like MRSA.
I’ve adapted, I’m immune, and by in large, 9 out of every 10 ads I see blend into the background.
However, there are those certain ads that strike a nerve so ingeniously that they’re unforgettable. I may not rush out and buy their product after seeing it — that rarely, if ever, happens — but I enjoyed the creativity of the advertisement so much that it stuck in my brain for years. Moreover, I want to see it so badly that I actively go searching for it on video sites like YouTube.
This should come as no shocker if you’re a serious loyalist to brands like Apple Computer, Coke, or Nike.
So for all you advertising and marketing gurus out there, take a lesson from Nike and learn how to capture Gen X and Gen Y’s attention.
First person shooter game enthusiasts should love this one.
My German friends always say that American advertisements aren’t anywhere near as cool as European ads. I might have to agree after seeing this one.
How quick are you gonna get up?
Sounds cheesy, but so true in all aspects of life.
Destroy egos. Starting with yours.
I admit, I’m a total quotes junkie, but many of these reminds me of the types of motivational quotes I used to hang in my football locker back in the day.
Perhaps its the unique nature of the commercial, or that someone finally capitalized on the visualization techniques athletes use where they take on a second identity when they enter the field of play.
Consumer psychologists say the best advertisements stimulate an emotional response, so if you feel the need to hit the gym or go jogging, don’t feel too badly.