It’s not exactly mind blowing to find that people are less trusting post Great Recession when you consider that most everyone is poorer, the stench from the political cesspool that is Washington DC grows by the day, and few people (if any) actually know what happened with all the bailout money, but what I really found surprising from the 2010 Edelman Trust Barometer is that fewer people actually trust their friends than they did two years ago.
I get that fiscal pain has a tendency to cause everyone to become skeptical, fact checking machines, but what I find intriguing is that why would you begin to distrust your friends and peers?
I mean, we all know that “faux news” with politically slanted agendas (from both sides of the isle) isn’t exactly what one could call trustworthy, and these days, it takes a web savvy eye to discern when a popular social media user is sending a genuine tweet versus a sponsored tweet (i.e. Kim Kardashian making $10,000 per sponsored tweet), but could the rise of “tainted information” be partially to blame?
Knowing this, is it really all that surprising to find that we’re so skeptical that we only trust 1 out of 4 of our friends/peers, or is it that we’re simply less trusting across the board due to economic distress?
Graphic via AdAge.com