Obtaining leverage isn’t an easy thing to do. Whether you’re using knowledge that someone may not want to be disclosed, using loaned funds to generate a higher ROI than your scheduled debt payments, or using social pressure to influence someone’s opinion, it can be a tricky, yet highly effective, method of achieving your goals.
I say this because Scott, from the Ready and Reach blog, used his blog to do just that. He was wronged, wrote a blog post that accurately documented his experiences with a defective product, and stated he would never do business with the company that wronged him again until they corrected their error.
Here’s what I like about Scott’s blog post directed at Sony, the maker of his defective HDTV:
So what did this brief blog post get him? It got him a brand new HDTV. Not a refurbished HDTV. Not a store credit. Not a refund… but a brand new HDTV!
Naturally, I don’t encourage you to vent every little frustration you have with Corporate America on your blog, nor would I suggest the outcome will turn out this well every time you post a complaint on your blog (Scott is a litigation attorney after all). So save your words and pick your battles for when you’ve got a serious beef or if you feel you got shafted.
But if you wish to engage Corporate America and elevate your complaint to this level, make sure you take Scott’s approach by doing it professionally and keeping it 100% accurate. Otherwise, you’re diluting the leveraging power that social media services that Twitter, Facebook and personal blogs can provide.